Target Demographics

Target Demographics
EDM
Rudimental
Lay it all on me


EDM originated from underground rave culture and has since gained mainstream popularity around the world. 
The music is often associated with electronic music festivals and nightclubs, where the target audience is typically young adults who enjoy dancing and socializing.


Age

The primary audience for EDM music videos is typically between the ages of 18 and 34 years old.

Although this is the case, EDM music has become popular with younger audiences, meaning that those aged between 13 and 17 can also be a significant demographic.

Gender

EDM music videos appeal to both male and female audiences.

However, males tend to be the primary audience, with a ratio of approximately 60/40.

60% men and 40% female.

Location

EDM music videos tend to be more popular in urban areas, where there is a higher concentration of nightclubs, festivals, and concerts.

However, the genre has become popular worldwide, and audiences can be found in both urban and rural areas.

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