The history of the Music Video

The history of the Music Video



The history by Max Hart

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Understanding of Genres

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Understanding of Genres The artist is dressed in colourful shiny clothing, this links to the codes and conventions of a pop song music video as the song is created with intention of becoming popular, having an artist in appealing clothing, dressed nice, would make the music video popular as the audience knows that there has been an effort that has been put in.  The artist 'the weekend' looks happy throughout the music video, this is due to the fact that comedies are supposed to be enjoyable and happy and the audience needs to believe that the artist is enjoying what he is singing. The artist in this specific music video has made face modifications which goes somewhat against the codes and conventions of a pop song. although this is the case, this extreme look the artist has chosen causes a lot of attention to the music video, artists do this kind of thing a lot, they do something extreme for views and for attention, and this would usually be initiated by the industry, with pure...
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differences between single artists and band videos

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What are the differences between single artists and band videos? Single Artists Single artists create music videos that are purely based on them, these music videos may have a specific story and there is a lot more freedom in what the artist can do and produce. This may be different from a band video as they have to keep into consideration all the different members of the group and there may need to be adjustments due to other members' personal preferences.  Although this is the case, single artists are usually more mainstream than independent, this means a lot of the choices and decisions would not have been independent choices and would have been the record label and producers' choices.  This is not the case for all single artists, although most artists who create popular music videos are signed to a mainstream record label.  Bands Bands create music videos with all the members working together, contributing and usually is just a video of the band performing rather than...
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Representation

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Representation 'The description or portrayal of someone or something in a particular way.' (google definition) Representation is vital in the music industry, the industry needs to portray different social groups, different areas and different types of people in a respectful way, balancing the correct amount of positive representation and negative representation.  This would prevent social groups from being represented in incorrect ways as well as prevent a negative response from the public once a music video has been published. Representation isn't just social groups, representation is the way people are portrayed, whether its the LGBTQ+ community or different races from all aspects of life, it needs to be controlled and regulated to demonstrate an evolving, equal society Representation comes under these subheadings GENDER AGE  ETHNICITY  NATIONAL/REGIONAL IDENTITY  ISSUES/EVENTS Gender Gender is a great issue in the industry, men have been represented as all-powerfu...
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