Genres - as a key concept



  • The genre of music videos is crucial in media studies as it refers to the style or category of music video that shares common characteristics.
  • Genres can be defined by various factors such as visual style, narrative structure, and performance styles used in music videos.
  • A genre can link to the mood of a specific music video, the pace of the music, the beat and the tempo and the feeling a piece of music can give off. 
  • Music Genres are also shown using different instruments, for example, rock is usually associated with instruments such as electric guitars and drums and classical music may use saxophones and trombones etc.
  • The genre of a music video can also be influenced by cultural and social contexts, as well as the target audiences. For example, music videos that target teenagers may have different genre characteristics than those targeting adults. 
  • The genre of a music video can also be influenced by the artist's brand image, as well as the trends and conventions of the music industry at the time. 
  • Understanding the genre of music videos is crucial in media studies as it helps to analyse and interpret the messages and meanings portrayed through these music videos. 
  • It also helps to identify the various production techniques, such as camera angles, editing, and lighting used to create the desired effect in music videos too. 

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